The Challenge

Despite strong performance in European and Asian markets for over eight decades, a well-established Turkish skincare company struggled to gain momentum in the U.S. market. High shipping costs and inefficient logistics operations created significant barriers to profitability, preventing the brand from establishing a presence to effectively offer its products to American consumers.

The Strategic Partnership

In 2019, the company formed a partnership with us that went beyond basic logistics support. We provided a comprehensive approach including capacity planning, legal guidance, marketing support, and supply chain optimization. This integrated solution helped the Turkish brand navigate the complexities of the U.S. market more effectively.

The Improvements

The partnership led to meaningful improvements across operations:

• Our logistics expertise reduced shipping costs by 30%, improving profit margins

• These savings were reinvested into effective marketing initiatives

• The brand achieved the market recognition it had previously struggled to attain

The Results

By 2024, the company had made substantial progress:

• Generated $859M in U.S. sales

• Acquired two modern warehousing facilities in Doral, Miami

• Funded this infrastructure expansion through operational savings without requiring additional investment

The Expanded Impact

The U.S. success provided a solid foundation for further expansion. With our ongoing partnership, the brand has:

• Established a presence in Mexico and Brazil

• Created a sustainable cycle of operational efficiency supporting strategic growth

• Evolved from a regional company into a successful global skincare provide

What began as a logistics partnership has evolved into a strategic growth alliance spanning multiple continents. By solving fundamental operational challenges, we enabled the brand to redirect resources toward market expansion, product innovation, and infrastructure development. This case exemplifies our approach: we don't just solve immediate problems—we create the foundation for sustainable international growth that transforms regional brands into global market leaders.